Every matching buyer, one message
Send this 2-bed to everyone it fits
Really6 buyers match. I’ve written the message for all six.
Sign in
Really, the AI assistant for estate agents
Agents sell. Really operates.
Who do I need to call back today?
ReallyThree people. Anna wants a viewing on Thursday. Mark is waiting for the price. Sophie has been waiting 5 days for a reply.
Less admin. More selling.
Free account, no card. Really is included for 7 days, then €19.99 a month only if you keep it.
Really is the AI assistant for estate agents. You ask in plain words and it does the admin: which buyers fit, who to call back, what happened to each lead.
Agencies have run their leads on Formule since May 2025.
- €4.2M+
- in property sold through Formule
- 14
- agencies run their pipeline on it
- 90+
- agents on the platform
What you can ask it
Example conversation. Really replies in your language. The app screens are in English.
Every lead, accounted for
What happened to Monday’s leads?
Really14 came in. 9 contacted, 3 viewings booked, 2 still waiting. Here are the 2.
Your whole agency in one chat
Who do I need to call back today?
ReallyThree people. Anna wants a viewing on Thursday. Mark is waiting for the price. Sophie has been waiting 5 days for a reply.
From sign-up to first answer
- Enter your email and type in the 6-digit code we send you.
- Paste one of your listings, as a link or as text.
- Really writes the listing and a social post. Then ask it anything.
To bring your buyers in, import a spreadsheet (CSV) or paste a WhatsApp chat.
Before you sign up
What does it cost after the 7 days?
Nothing, unless you choose a plan. If you do nothing, your account moves to the free plan and nothing is charged. Your leads, contacts and listings stay. Keeping Really in full is €19.99 a month or €199 a year.
Do I need a card?
No. You sign up with your email. We only ask for payment details if you pick a plan.
Which languages does Really speak?
English, German, French, Spanish, Italian and Polish. It replies in the language you write in. The app screens are in English.
Does it work with WhatsApp?
Not in the free trial. Really writes the message and you send it yourself. Sending from your own WhatsApp number, connected in the app, is a paid extra.
My agency already has a CRM. Does that matter?
No. You can start on your own account today. If you run a team and want everyone on it, book a short call and we’ll set up the agency with you.
Give Really your next property.
Start free
Free account, no card. Really is included for 7 days, then €19.99 a month only if you keep it.