If you are looking for an Inmovilla alternative, the chances are you already have a property CRM and what you are short of is time. The listings, the follow-ups and the replies to leads still all come from you. Formule is a CRM with agentic AI: Really, its AI agent, does a good part of the work a CRM normally only records. Here is where Inmovilla, the Spanish estate agency software, is strong, what its AI offers as of October 2026 and what changes if you work with Really.
Formule is an estate agent CRM with an agent that does the work
In Formule you get what you would expect from an estate agent CRM: properties, contacts and a lead pipeline. The difference is Really. You talk to it from the Formule app, on WhatsApp or by voice in the app, and in your own language: English, Spanish, German, French, Italian or Polish. You ask for something and it prepares it.
A concrete example: you paste the link to a property and Really turns it into a listing draft and a property page ready to share with buyers. From the Marketing section you generate AI images and short videos of the property, using credits. When a lead comes in, Really helps you follow it up and drafts the reply. You review it and approve it before it goes out. Nothing is sent without your go-ahead.
Inmovilla is strong on everything to do with idealista
Inmovilla is an idealista company, and it shows. As of October 2026, its website mentions more than 4,700 agencies and more than 25,000 agents, and it highlights its connection with idealista, the leading Spanish property portal: listing quality, alerts, featured listings and features exclusive to idealista, all from inside the CRM.
- Publishing to more than 100 portals, each one contracted separately where applicable.
- MLS and Bolsa CRM for sharing stock and matching buyer requirements with other agencies.
- A property website, biometric signatures, contract generation, invoicing and an app for iOS and Android.
- Public pricing: Full Edition at €79 a month or €790 a year, excluding VAT, with up to 7 users, unlimited properties and 50 GB of storage. There is a 15-day free trial.
For an agency with several agents that lives on idealista and on collaboration between offices, it is a solid offer with a clear price.
Inmovilla's AI, as its website describes it today
On its AI page, Inmovilla presents three tools:
- WhatsApp lead qualifier. When a new buyer enquiry comes in, it starts the conversation on WhatsApp, asks the questions the agency has set up and saves the classification. It needs WhatsApp Inbox linked and automatic enquiry creation switched on. According to its WhatsApp page, Inbox is an extra service per line, bought from the Marketplace.
- Virtual assistant connected to Inmovilla. From WhatsApp it searches properties, checks the diary, adds appointments, finds or creates contacts and creates prospects without opening the CRM.
- Chrome AI. It generates, improves, summarises or translates emails and descriptions.
Put plainly: in Spain, Inmovilla already offers an AI assistant on WhatsApp that queries the CRM and creates records, as well as the lead qualifier tied to Inbox, which is paid for separately per line. Its website does not say whether the virtual assistant is included in Full Edition. If you were looking for an alternative because you thought Inmovilla had no AI, that argument no longer holds. The useful comparison is a different one: how much of the work the AI does for you.
What changes when you work with Really
- You start with one conversation. Really sets up your account in a single chat. The start is free, with a 7-day Really trial.
- The listing comes from a link. You paste the link to the property and you get a listing draft and a page to share.
- The content comes from the same place. AI images and short videos of the property from the Marketing section.
- Follow-ups stop piling up. Really reminds you who to reply to and drafts the message. You approve what is sent.
- Every lead in one pipeline. Leads from ads and leads from portals land in the same place, and the branch manager sees every lead.
- It works with the assistant you already use. The Formule MCP server connects your account to Claude and ChatGPT.
- Voice and six languages. You talk to Really as you would to a colleague, in your own language, and it prepares what you ask for.
For agencies, Formule can also run their Meta lead campaigns as part of the agency plan.
Formule already has a track record
Formule has been running for 17 months. More than €4.2 million worth of property has been sold through the platform, 14 agencies work with it and the catalogue holds 10,288 properties. 3,569 WhatsApp messages have been sent and 2,264 calls to the AI assistant have been logged. On the Meta campaigns Formule runs, the average cost per click is €0.084 and the average click-through rate is 6.13%.
Who should stay with Inmovilla
If your agency depends on the features exclusive to idealista, works every day with Bolsa CRM and the MLS, or needs contracts, invoicing and biometric signatures in the same system, Inmovilla is a good fit and its price per office is transparent. It also makes sense to stay if you already have Inbox with the qualifier set up and it is working for you.
Formule is a better fit if you are an agent or run a team that sells on WhatsApp, you want the AI to prepare listings, content and replies rather than just look up data, and you would rather talk to your CRM than fill it in.
Switching to Formule starts with a chat
You do not need a migration or a demo to try it. You start free, Really sets up your account in one conversation and you paste your first property link to see the listing it prepares. You will find all the details on the Formule website, and you can create your account here.