These are 24 ChatGPT prompts for estate agents, grouped by eight common jobs: listing descriptions, enquiry replies, follow-ups, viewing preparation, price conversations with sellers, social posts, market summaries and objection handling. Each prompt is a copyable block with placeholders in square brackets. Under each group you get what to paste in, what to check in the answer and where the limit is. The same prompts work in Claude and other chat assistants. This guide is part of our wider piece on AI for estate agents.
Read this before you paste anything
Three rules apply to every prompt below.
- AI invents facts. A chat assistant writes fluent text whether or not it is right. It will happily add a south facing garden, a school catchment or a percentage that you never gave it. Check every number, every feature and every claim against your own records before anything goes to a client.
- Give it facts, tell it to stay inside them. Every prompt here ends with a version of "use only the facts above". Keep that line.
- Do not paste client personal data you are not allowed to share. Names, phone numbers, email addresses, home addresses, identity documents, proof of funds and anything a client told you in confidence stay out of a consumer chat window. Replace them with "the buyer" or "the seller". Check your plan's data settings and terms in OpenAI's help centre, and follow your agency's policy. The legal side is covered in our guide to GDPR and the EU AI Act for estate agents.
A good prompt has four parts: who you are, what you give the assistant, what you want back, and the limits. The prompts below follow that pattern, so you can adapt them rather than start from nothing.
Listing descriptions
Prompt 1, the first draft.
Prompt: You are an estate agent writing for a property portal. Write a 150 word listing description for the property below in a warm, factual tone. Start with the strongest feature, then layout, then location. Use only the facts below and do not invent any feature, distance or figure. Facts: [type, bedrooms, bathrooms, size in square metres, condition, heating, parking, outdoor space, tenure, notable features, local amenities you have verified].
Prompt 2, the portal version.
Prompt: Rewrite the description below as a 60 word portal headline text and as a three line message for WhatsApp. Keep every fact unchanged and add nothing. Description: [paste your approved description].
Prompt 3, the tone check.
Prompt: Read this listing description and list every phrase that is vague, exaggerated or a cliché ("stunning", "must see", "boasts"). Suggest a plainer replacement for each, without adding facts. Description: [paste].
Paste in: verified facts, not marketing copy. Check: every feature against the floor plan and your notes, and every distance against a map. Tenure, energy rating, service charge and anything regulated must come from the documents, never from the assistant. Photos matter more than adjectives, so describe what is in the pictures yourself.
Replies to enquiries
Prompt 4, the portal enquiry.
Prompt: You are an estate agent replying to an online enquiry. Buyer's message: [buyer's message, without name or phone number]. Property facts: [property link or facts]. Write a reply under 90 words that answers their question using only the facts given, asks one question about their timing or budget, and offers two viewing slots: [slot 1] and [slot 2]. If the answer is not in the facts, say I will check and come back, and list what I need to check.
Prompt 5, the question you cannot answer yet.
Prompt: A buyer asked: [question]. I do not yet know the answer. Write a polite holding reply that says when I will come back with it ([time]) and keeps the conversation going with one useful question.
Prompt 6, the language switch.
Prompt: Translate this reply into [language] in a natural, polite register that a native speaker would use with an estate agent. Keep names, prices and times exactly as written. Reply: [paste].
Paste in: the enquiry text with identifying details removed, and the property facts. Check: that the answer matches your facts, that the viewing slots are real, and that the tone fits your brand. For a translation, ask a colleague who speaks the language to read the first few replies before you rely on it.
Follow-up messages
Prompt 7, after a viewing.
Prompt: Write a short, friendly follow-up message to a buyer who viewed [a three bedroom house] yesterday. They liked [the kitchen] and mentioned a worry about [road noise]. Acknowledge the worry honestly, offer [a second viewing at a different time of day], and end with one clear next step. Under 80 words, no pressure, no invented facts.
Prompt 8, the quiet lead.
Prompt: A buyer enquired [number] days ago about [property] and has not replied to my last message. Write three follow-up messages for days 3, 7 and 14. Each must add something new (a similar property, a price change, a viewing slot) and none may guilt the buyer. Facts I can use: [facts].
Prompt 9, the no-pressure close.
Prompt: Write a final, polite message that tells a buyer I will stop contacting them unless they want updates, and makes it easy to say yes or no in one word.
Paste in: what actually happened at the viewing, in your own words. Check: that you are not promising anything you have not agreed with the seller, and that contact rules and consent for the channel you use are respected. For WhatsApp and email, see our guide on AI lead follow-up on WhatsApp.
Viewing preparation
Prompt 10, the question list.
Prompt: I am showing [a two bedroom flat] to [a first time buyer couple, no names] tomorrow. Their stated priorities: [priorities]. Property facts: [facts]. List the five questions they are most likely to ask and the honest answers I can give from the facts. Mark anything I need to check before the viewing.
Prompt 11, the walk through.
Prompt: Plan a 20 minute viewing route for the property below. Say what to point out in each room, in what order, and which weak points to be ready to address. Use only these facts: [facts].
Prompt 12, the notes cleanup.
Prompt: Turn these rough viewing notes into three lines: what the buyer liked, what worried them, and the next step I promised. Notes: [paste, without names].
Paste in: the buyer's stated priorities and the property facts. Check: the likely questions against what you know about the street, building and seller. The assistant can guess typical questions, but it does not know your property.
Price conversations with sellers
Prompt 13, the comparables summary.
Prompt: I have these comparable sales and listings for a [type] in [area]: [list of addresses without owner names, price, date, size, condition]. Summarise in a table what they show, note where the comparables differ from our property, and suggest a price range with reasoning. Do not use any data I did not provide.
Prompt 14, the honest script.
Prompt: The seller wants [price]. My comparables suggest [range]. Write a calm, respectful talking script of five points that explains the gap, shows the evidence and proposes a plan: [for example, list at their price for four weeks and review with viewing data].
Prompt 15, the review after feedback.
Prompt: Write a vendor update: [number] enquiries, [number] viewings, feedback themes were [themes]. Explain what the numbers suggest about price and marketing, offer one change to try, and keep it factual.
Paste in: your own comparables and numbers. Check: every figure by hand. The assistant cannot value a property and has no access to sold prices unless you paste them. Treat its price range as a way to organise your argument, never as a valuation. Do not share the seller's identity or private details.
Social posts
Prompt 16, the new listing post.
Prompt: Write an Instagram caption of 60 words and a LinkedIn post of 90 words for this new listing. Lead with one concrete detail, give the key facts and end with a call to book a viewing. Use three hashtags at most. Facts: [facts].
Prompt 17, the sold post.
Prompt: Write a short thank you post for a completed sale in [area], without naming the buyers or sellers and without sharing the price unless I tell you to. Focus on what made the process go well: [reasons].
Prompt 18, the local content idea list.
Prompt: Give me 10 post ideas for an estate agent in [area] that help people thinking of moving: street guides, process explainers and common mistakes. Do not include claims about specific local facts. I will add those.
Paste in: approved facts only. Check: that you have permission to post the property and any photos, that nothing identifies the owner, and that local claims are verified. If an image or video is AI generated or edited, the rules on disclosure are in our guide to AI property photos and video.
Market summaries for clients
Prompt 19, the monthly note.
Prompt: Write a 150 word market note for clients in [area] for [month]. Use only these numbers: [new listings, sales agreed, average days on market, average asking price change]. Explain in plain words what they mean for buyers and for sellers, and say clearly that this is one agency's data.
Prompt 20, the simple explainer.
Prompt: Explain [a change in the market, a new rule or a rate move] to a first time buyer in 120 words, with no jargon. Source: [paste the official text or summary you are working from]. Do not add anything the source does not say.
Paste in: your own data, or an official text. Check: every number against the source, and never present a forecast as fact. For rules and rates, read the regulator's or government's own page, not the assistant's memory, which can be out of date.
Objection handling
Prompt 21, the price objection.
Prompt: A buyer says the property is overpriced: [their reason]. Write three honest responses, each starting from the evidence I can show: [comparables, condition, interest so far]. None may pressure the buyer or invent competing offers.
Prompt 22, the seller who wants to leave.
Prompt: A seller says they will list with another agency because of [reason]. Write a calm reply that asks what they need, restates what I have done so far ([facts]) and proposes a call. No guilt, no threats, no false urgency.
Prompt 23, the commission question.
Prompt: A seller asks why my fee is [fee]. Write a clear explanation of what the fee covers, using only this list of services: [list]. Keep it respectful and do not criticise other agents.
Prompt 24, the rehearsal.
Prompt: Role play a difficult buyer who objects to [issue]. Ask me one objection at a time, wait for my answer, then tell me what I did well and one thing to improve.
Paste in: the objection and your real evidence. Check: that nothing implies pressure, false scarcity or an offer that does not exist. Misleading buyers is a legal problem, not just a tone problem, and the assistant will not know your local rules.
Getting better answers from any of these prompts
- Keep a facts block. Save the verified facts for each property in one note and paste it in every time.
- Ask for one thing at a time. A description, then a shorter version, then a message.
- Tell it what to do when unsure. "If the facts do not say, write [check] instead of guessing" saves you from invented details. Then ask it to list every number it used, so you can check each one against your records.
The limit of prompting
A prompt library has a cost. You are the courier: you copy the facts in, copy the draft out, paste it into your CRM or WhatsApp, and remember to remove personal data each time. That works for occasional use. It is slow at the volume a busy branch runs, and it is where mistakes happen. If you want the assistant to read your pipeline directly, see our guide to connecting ChatGPT and Claude to your CRM.
How Really does the same tasks without prompting
Formule is an estate agent CRM with agentic AI. Really, its AI agent, works inside the Formule app, on WhatsApp and by voice in the app, in English, German, French, Spanish, Italian or Polish. You do not write prompts or paste data, because Really already sees your leads and listings.
- Listing from a link. Paste a property link and Really turns it into a listing draft and a shareable listing page. See AI property listing from a link.
- Replies and follow-up. Really helps follow up leads and drafts the replies. The agent approves what goes out, so nothing is sent without you. See AI lead follow-up.
- On WhatsApp. You can ask Really for a draft or a summary in the chat you already use.
The approval step matters for the same reason the checks above matter: the draft is a starting point, and you stay responsible for what a client receives. You can start free with a 7 day Really trial.