Getrix is the go-to estate agency software for agents who work on Immobiliare.it, Italy's leading property portal, and for many agencies it is the natural choice. People looking for a Getrix alternative usually do not want another archive of properties and buyer requirements. They want someone to do part of the work: prepare the listings, follow up the contacts, reply in time. Formule is estate agency software with a CRM and an AI agent, Really, that does the work agency software merely records. Here is an honest comparison, with information as of October 2026.
Formule is an estate agent CRM with an AI agent that works for you
In Formule you find what you would expect from agency software: properties, contacts and a lead pipeline. The difference is Really. You message it from the Formule app or on WhatsApp, or talk to it by voice inside the app, in English or in one of the other five languages it uses: Italian, German, French, Spanish and Polish.
You ask for things as you would ask a colleague. You paste the link to a property and Really prepares a listing draft and a property page to share. From the Marketing section you create AI images and short videos of the property, using credits. When a lead comes in, Really helps you follow it up and writes a draft reply. You are the one who approves it before it goes out: no message leaves without your go-ahead.
Getrix is strong on Immobiliare.it and on winning instructions
Getrix is Immobiliare.it's agency software, and the portal presents it as the most widely used management software on the site. The getrix.it website mentions more than 16,000 clients. Its strengths, according to the official pages:
- Integration with Immobiliare.it. Changes made in the software reach the portal automatically, with the data mapped to achieve a high quality score.
- Multi-portal publishing. Publishing to partner portals, including Immobiliare.it, LuxuryEstate, Mioaffitto, TrovaCasa and WikiCasa, with quality score checks.
- Winning private listings. With one click you search private sellers' listings on the main portals, and next to each one you see the matching buyer requirements you have in the agency.
- Requirements and matching. Enquiries arriving from the portals come in on their own and are matched against your stock.
- Agency tools. Property valuations based on data from the Agenzia del Territorio, the Italian land registry authority, 360 virtual tours, floor plans, window cards, YouDomus, collaboration between agencies and a website.
Getrix does not publish its prices on its website: the price list is on request, and you can start a free trial.
Artificial intelligence in Getrix and Immobiliare.it
As of October 2026, the getrix.it product pages do not present any artificial intelligence features or a WhatsApp integration. AI for agencies comes from the portal: on 10 June 2026 Immobiliare.it announced Segreteria AI, a multilingual digital receptionist available 24 hours a day that answers questions from home seekers, identifies their needs and sends the information to the agency, which then calls the client back. It can be switched on all the time or only outside working hours, and it is built into the services agencies on the portal already use.
It is a useful tool with a precise job: collecting enquiries when the agency is not answering. Really does a different job. It works for the agent, on everything that happens before and after that first reply.
What changes with Really
- You start with one conversation. Really sets up your account in a single chat. The start is free, with a 7-day Really trial.
- The listing comes from a link. You paste the link to the property and you have the listing draft and a page ready to send to clients.
- The content comes from the same place. AI images and short videos of the property from the Marketing section.
- Follow-ups do not fall behind. Really helps you follow up every lead and prepares the reply. You approve what goes out.
- Every lead in one pipeline. Leads from campaigns and from portals end up in the same place, and the branch manager sees all of them.
- It works with Claude and ChatGPT. The Formule MCP server connects your account to the assistant you already use.
For agencies on the dedicated plan, Formule can also run their Meta lead campaigns.
Formule's role in winning instructions
To be honest about it: Formule does not search portals for private sellers' listings. Getrix does this well, and it is one of the reasons so many agencies use it. Formule steps in on what comes next. When an owner instructs you, you paste the link and Really prepares the listing and the page to share; from the Marketing section you add images and a short video. You arrive in front of the owner with a presentation already prepared, and the contacts that come in afterwards all end up in the same pipeline.
Formule's numbers
Formule has been in production for 17 months. More than €4.2 million worth of property has been sold through the platform, 14 agencies use it and the catalogue holds 10,288 properties. It has sent 3,569 WhatsApp messages and logged 2,264 calls to the AI assistant. On the Meta lead campaigns Formule runs, the average cost per click is €0.084 and the average click-through rate is 6.13%.
Who should stay with Getrix
Getrix remains the right choice if your agency lives on Immobiliare.it and its quality score, if winning private listings is the heart of your work, or if you use valuations, land registry data and collaboration between agencies every day within the same software. And if it is enough for you that Segreteria AI collects enquiries out of hours, the portal's package already covers that need.
Formule is for you if you sell a lot on WhatsApp, you want an AI agent that prepares listings, content and replies, and you would rather ask for things in a chat or by voice than fill in forms.
Trying Formule takes one chat
You do not need a migration to get started. Open your account for free, Really sets it up in one conversation, and you paste the link to a property to see the listing it prepares. You will find all the details on the Formule website, and you can create your account here.