Witei is one of the most searched-for property CRMs in Spain, and with good reason: it is simple, modular and has a free plan to get started. If you are looking for a Witei alternative, it is usually not because it lacks one more screen. It is because the daily work with clients, especially on WhatsApp, still depends on you. Formule is a CRM with agentic AI: Really, its AI agent, does a good part of the work a CRM only records. This comparison, with information as of October 2026, will help you decide.
Formule is the estate agent CRM where AI works with you on WhatsApp
In Formule you have properties, contacts and a lead pipeline, as in any estate agent CRM. What is different is Really. You message it on WhatsApp, talk to it by voice in the app or use it from the Formule app itself, in English or in any of the other five languages it speaks: Spanish, German, French, Italian and Polish.
You ask for things as you would ask a colleague. You paste the link to a property and Really prepares a listing draft and a property page to share. You ask about a lead and it helps you follow it up, with the reply already written. You approve it before it goes out, every time.
Witei stands out on winning vendors and on portals
Witei is developed in Madrid by Witei Solutions SL. In November 2023 it was bought by Adevinta Spain, then the owner of the Spanish portals Fotocasa and habitaclia, as reported by Online Marketplaces. What it offers today, according to its own website:
- Winning vendors. It finds properties listed by private sellers on the main portals, adds a real-time valuation tool to your website and gives owners a private area with reports on their property.
- Portal publishing. Feeds to Fotocasa, pisos.com, Habitaclia, Rightmove, Zoopla, Kyero and others, with an average update time of 15 minutes.
- SmartInbox. It collects the contacts that come in from the portals, logs them in the CRM, creates the buyer requirement, works out the interest profile and sends a personalised automatic reply.
- Agency tools. Requirement matching, window cards, email and SMS campaigns, funnels, Google Calendar and apps for iOS and Android.
- AI for text and images. Writing descriptions, email campaigns and articles for your website's SEO, and AI interior redesign in styles such as Nordic, modern or industrial.
Price is another strong point. According to its pricing page, the contact manager and the property manager each have a free Basic plan (up to 250 contacts and 10 properties, one user) and paid plans at €25, €45 and €65 a month each. The property website is extra, from €19 to €49 a month. Prices are indicative and exclude VAT, with no minimum term, no sign-up fee and a 15-day money-back guarantee.
This is how WhatsApp works in Witei
Witei says it is integrated with WhatsApp. In practice, according to its website and its help centre, that means two things: an icon on your property website that takes clients to your WhatsApp, and an icon on every contact with a valid phone number that opens the conversation in WhatsApp or WhatsApp Desktop. The conversation carries on in WhatsApp, outside the CRM.
As of October 2026, Witei does not advertise on its website an AI assistant that works from WhatsApp. Its AI lives in the copy, the campaigns and the photos. If your working day runs through WhatsApp, that is the main difference between the two tools.
What Really does for you
- It sets up your account in one chat. You start free, with a 7-day Really trial.
- It turns a link into a listing. You paste the link to the property and get the listing draft and a page ready to send to buyers.
- It creates the marketing content. AI images and short videos of the property from the Marketing section, using credits.
- It drafts the follow-ups. Really helps you leave no lead unanswered and prepares each message. Nothing goes out without your approval.
- It brings every lead together. Leads from ads and from portals arrive in the same pipeline, and the branch manager sees all of them.
- It connects to Claude and ChatGPT. Through the Formule MCP server you can work with your data from the assistant you already use.
SmartInbox's automatic reply and Really's model reflect two ways of working. SmartInbox replies on its own to every portal contact. Really prepares the reply and waits for your approval, because many agents prefer that nothing reaches a client without them reading it first. For agencies, Formule can also run their Meta lead campaigns as part of the agency plan.
Formule in numbers
Formule has been running for 17 months. More than €4.2 million worth of property has been sold through the platform, 14 agencies use it and the catalogue brings together 10,288 properties. It has sent 3,569 WhatsApp messages and logged 2,264 calls to the AI assistant. On the Meta campaigns Formule runs, the average cost per click is €0.084 and the average click-through rate is 6.13%.
Who should stay with Witei
Witei is a good choice if your priority is winning vendors with the valuation tool and the search for privately listed properties, if you publish on many portals and want monitored feeds, or if you are looking for a modular CRM with a free plan and public prices. It also suits you if you are happy for SmartInbox to reply on its own to portal contacts and you manage WhatsApp separately without any trouble.
Formule is a better fit if you sell mainly on WhatsApp, you want an AI agent that prepares listings, content and replies for you, and you would rather ask for things by chat or by voice than fill in forms.
Trying Formule takes one conversation
You do not need to migrate anything to get started. You open your account for free, Really gets it ready in one chat and you paste the link to a property to see what it prepares. You will find more information on the Formule website, and you can create your account here.