Used by branch managers and agents at leading agencies
Try it on your own listing
Paste a link to any property, pick a photo and let Formule’s AI stage, declutter, renovate or relight it. We email you the result.
€4.2M+
in property sold through Formule
14
agencies run their pipeline on Formule
1 pipeline
for Meta ads, WhatsApp and portal leads
Selling real estate gets messy. Sound familiar?
For owners and branch managers
You hand a lead to an agent on Monday. By Friday you still don’t know what happened.
The answers live in WhatsApp groups, spreadsheets and your agents’ memory.
Ask how many leads converted this month, and nobody can tell you.
For agents
Prospects message you on WhatsApp, Messenger and the portals.
You track them in spreadsheets and notebooks, and lose track of what you sent to whom.
Follow-up feels like a second job, when you would rather be selling.
Why Formule
Formule is the CRM you fall in love with. Talk to Really and it unearths the opportunities already sitting in your pipeline: the lead who went quiet, the follow-up nobody sent, the buyer who fits the listing that came in this morning.
Who it is for
Owners see the whole business. Agents get their day back. One platform, set up for each role.
Owners and branch managers
Run the whole office from one screen
Live pipeline by agent and status
Time to assign and conversion
Reassign leads in one click
Agents and sales teams
Your leads, chats and follow-ups in one place
WhatsApp from your own number
Shared properties on every lead
Reminders on your phone
Independent agents
Look like a big agency from day one
Listing pages and property videos
Your agent profile on listings
Start free, no credit card
Works for
Residential sales
Rentals
Commercial property
Agencies of any size
Independent agents
Leads, WhatsApp, listings, marketing and an AI assistant, built to work as one.
01 · Leads
Total Pipeline Visibility
See every lead, every status, and every update in real time without chasing agents.
Assign leads in one click
AI turns voice notes into CRM updates
Heat scores show which leads to prioritize
02 · WhatsApp
WhatsApp, Built In
Message leads directly from your own number bulk or 1-to-1 with full history inside the CRM.
Bulk WhatsApp messaging
Full chat history per lead
Screenshot → AI creates lead automatically
03 · Listings
Listings in Seconds
Paste a property link or upload photos and get a lead-ready landing page instantly.
URL → landing page in seconds
Built-in lead capture forms
Your agent profile included
04 · Marketing
Marketing Material, Instantly
Turn property photos into videos, enhance visuals, and convert 2D plans into 3D layouts.
Photo → video with effects
2D floor plan → 3D furnished view
AI declutter & enhancement
05 · Really, AI assistant
Ask Really What to Do Next
Really is the AI assistant inside Formule. It knows your leads, follow-ups and listings, and answers in plain language, so every day starts with a clear plan.
“Who should I call today?”
“Which leads have gone quiet this week?”
Asks before it changes anything
Up and Running in Three Steps
From scattered chats and spreadsheets to one shared pipeline, in three steps.
Marketing Powered by AI
Empty rooms, furnished and restyled by AI. Drag the slider to compare.
Customer stories
What Agents Say About Formule
Agents and branch managers on what changed after switching to Formule
14
agencies
Integrations
Works With the Tools You Already Use
Leads from Meta ads, WhatsApp and property portals land in one pipeline.
Facebook & Instagram lead ads
WhatsApp from your own number
Property portal enquiries
Product demo
A full walkthrough: import a listing, capture the lead and follow up on WhatsApp, all in one place.
Get started
Ready to sell more?
Start free or book a demo
Tell us about your agency and we’ll walk you through Formule, or create your account and start free today.
No credit card required
Priority onboarding
Set up in minutes