AI personaAvailable nowPaid on commission
SofiaListings hunter
Works your old leads, portal enquiries and expired listings until an owner says yes to a valuation.
AI agents on commission · live after one call
Stop recruiting.Hire an agent who’s paid only when you close.
Recruiting takes months. Ramping up takes more. Then 1 in 8 producing agents change brokerage within the year, often with your clients. Formule’s AI agents start after one call and never walk out the door.
- No salary, no desk, nothing upfront
- Paid only on sales and mandates it worked
- Connects to your CRM, portals and calendars
- Your clients stay your clients
Works insideWhatsAppGoogle CalendarOutlookYour CRMProperty portals
Illustrative demo. Not live client data. Names and numbers are fictional.
€4.2M+in property sold through Formule
120+agents use Formule
5,800+leads handled in the platform
Sofia, Marco, Elena and Luca are AI personas. Portraits are AI generated.
Meet your new agents
Four agents. Zero sick days.
Pick the one your agency needs most. Each one works in your clients’ language, books into your team’s calendars and is paid only from commission on deals it worked.
AI persona
AI personaAvailable nowPaid on commission
MarcoBuyer closer
Answers every buyer, asks budget, timing and financing, then fills your calendar with viewings.
AI personaAvailable nowPaid on commission
ElenaPremium and luxury
High-ticket homes and international buyers who expect discretion and a reply in their own language.
AI personaAvailable nowPaid on commission
LucaInvestors and new builds
Off-plan launches, developers and portfolio buyers. Follows up every enquiry until it becomes a viewing.
Sofia, Marco, Elena and Luca are AI personas. Portraits are AI generated.
Two ways to use them
Work alongside your team, or instead of your next hire.
Alongside your team
Your agents keep closing. Formule takes the grind.
- Answers every portal and WhatsApp lead, day and night
- Qualifies buyers before they reach your agents
- Books viewings into each agent’s own calendar
- Chases cold owners until they’re ready to talk
Not sure which agent? Ask us on a call We look at your leads and tell you which agent earns you the most.
How it works
What your agent does all day.
The work your best agent would do if they never slept, never forgot a follow-up and spoke every buyer’s language. Then a person from your team takes it home.
Old leads and expired listingsSofia is working through 214 contacts
FindingGB
G. BianchiEnquiry · 14 months ago
MessagedLM
L. MartinExpired listing · 3 weeks ago
MessagedSN
S. NovakPortal enquiry · 8 months ago
Ready to sellAW
A. WeberAsked for a valuation · 2 years ago
MessagedPC
P. CostaOld lead · 11 months ago
MessagedS. Novak repliedWe might sell in spring, actually. Can someone come and see it?
Example. Names are fictional.
Or Sofia for sellers. Same deal: paid only from commission.
The process
From hello to booked appointments in six steps.
Most of it happens in WhatsApp. The only call is the onboarding.
1
Pick your agent
Sofia, Marco, Elena or Luca. Or all four.
2
Leave your details
Name, agency, city and WhatsApp. Thirty seconds.
3
Continue on WhatsApp
Ask anything: terms, timing, how the co-agent works. Answers come in the chat.
The only paperworkSign inside WhatsApp
The commission agreement arrives in the chat. Read it, sign it, done. No printing, no meetings.
- Nothing to pay upfront
- Formule’s share agreed in writing
- Paid only from deals your agent worked
Sofia · Formuleonline
Here’s the commission agreement for your agency. Nothing upfront: Formule is paid only from commission on deals I work.
PDF
Commission agreementRead it here, sign it here
Signed ✍️
Agreement signed · onboarding call next
5
Onboarding call
Our team connects your CRM, portals and calendars, and you choose your co-agents.
6
Appointments start
Valuations and viewings land in your team’s calendars, with a WhatsApp reminder to every client.
Step 1 takes thirty seconds. Step 4 happens in the chat.
Watch the film
Pricing
Pay commission. Not salaries.
One simple model. If nothing closes, you pay nothing.
Upfront
€0to start
- Salary or draw
- Desk, phone and tools
- Recruiting fees
- Setup fee
- Months of training
Formule is paid from the commission on properties sold and listings signed that your agent worked. Nothing before, nothing else.
What’s included
- Works properties for sale and new listings (mandates)
- WhatsApp, voice and chat in your clients’ languages
- CRM, portals and calendars connected by our team
- A human co-agent from your team on every appointment
- No salary, no setup fee, no lock-in
The share is set in a written commission agreement that you sign inside WhatsApp. No surprises later: it’s all in writing before your agent starts.
Do the maths
Hire a person, or hire on commission?
Put in your own numbers. See what you pay before the first deal closes.
Your deals
A human hire would cost
€/ month
€/ month
Extra commission a year€54,000
6 deals × €9,000 commission eachHiring a person
- Paid before their first deal
- €13,800
- Fixed cost, first year
- €27,600
- Deals in year one, if they hit your target after ramping
- 3 of 6
- On top
- Their commission split on every deal, whether or not they stay
Hiring Sofia
- Paid before the first deal
- €0
- Fixed cost, first year
- €0
- Starts
- After one onboarding call
- Formule is paid
- An agreed share of the commission, only on deals Sofia worked
Same work, different pay. At 3%, a €100K sale pays you €3,000 and a €600K sale pays €18,000. Same viewings, same paperwork, 6× less money. An agent paid only on results works the small ones too, because it costs you nothing until they close.
Estimate from your own inputs, not a quote. Formule’s share is set in your commission agreement and comes only from commission on deals your agent worked.
Side by side
Human hire vs Formule agent
Human hire
Formule agentCost
Salary or draw, desk, phone, training
€0 upfront, commission only
Ramp-up
Months to recruit, months to ramp
Live after one onboarding call
Working hours
Office hours, holidays, sick days
Replies day and night, every day
Languages
One or two
Your clients’ languages: English, Italian, Spanish, French, German, Polish and more
Loyalty
1 in 8 producing agents change brokerage each year, often with clients
Stays. Your clients stay yours
Pay model
Paid whether deals close or not
Paid only when deals close
1 in 8: Recruiting Insight × Lone Wolf, Q3 2026.
No notice period. No leaving with your clients.
FAQ
Straight answers.
No. Sofia, Marco, Elena and Luca are AI agents, and their portraits are AI generated. They do the finding, qualifying and booking, on WhatsApp and in chat. Every appointment is met by a real person: a co-agent from your own team, who meets the client and signs.
Nothing upfront: no salary, no setup fee, no monthly fee. Formule is paid a share of the commission on properties sold and listings signed that your agent worked. The share is set in a written commission agreement that you sign inside WhatsApp before your agent starts. If nothing closes, you pay nothing.
Your agent replies in your client’s language: English, Italian, Spanish, French, German, Polish and many more. One agent can handle buyers from several countries on the same day.
No. Your agent works on WhatsApp and connects to the CRM, portals and Google or Outlook calendars you already use. Our team sets it up with you on the onboarding call.
A person from your team, the co-agent. Your agent books the valuation or viewing into the co-agent’s calendar, reminds the client on WhatsApp and hands over the whole conversation. The co-agent meets the client, signs the mandate or the sale, and keeps the relationship.
Right after the onboarding call. Sign the agreement in WhatsApp, book the call, and your agent starts on the leads you already have: old enquiries, portal leads and expired listings.
With agencies and agents in any country. The commission agreement is written for your market and agreed with you before anything starts.
Your clients stay your clients. Leads, conversations and contacts belong to your agency, and your agent works them only for you. We process data only to run the service, as described in our privacy notice.
Another question?Ask on WhatsApp
Your next hire is one click away.
No interviews. No notice periods. Pick an agent and start the conversation now.
Sofia, Marco, Elena and Luca are AI personas. Portraits are AI generated.