Enterprise · by appointment only
Every listing, lead, chat, portal enquiry and euro of ad spend in one AI layer your people can ask and your AI agents can act on. Designed and built with you, for agencies, networks and franchises.
For agencies, networks and franchises · By appointment only · No public pricing
Your agency already knows everything. It just can’t ask itself.
Listings live in one tool, leads in another, conversations on agents’ phones, ad results in someone’s inbox. The Brain connects them into one private layer your people can ask and your AI agents can act on.
We already run real estate data at real scale.
The Brain is built by the team that runs the ads, the listings, the leads and the AI agents for agencies today. These are our own systems, counted.
Counted from Meta Ads and the Formule platform on 25 October 2026. Accounts we cannot read are left out, so the real totals are higher.
Why every agency needs one
What the research says about leads, speed and scattered data.
Ask it like a colleague. Get the answer and the source.
Leaders, marketing and technical teams ask different questions of the same data. The Brain answers each of them in plain language, and shows where every number came from.
What agency leaders get
Owners, MDs, franchise and network heads- One live view across offices, teams and agents
- Answers in a sentence, with the numbers behind them
- Offices kept separate where you want them separate
Built to be trusted with everything your agency knows.
You decide what the Brain can read, what its agents may draft and what they may do on their own. Your leadership and your IT team sign off on the rules.
What the Brain will not do
Set the rules with us →- Message a client outside the rules you set
- Show one office’s data to an office you keep separate
- Replace your CRM: it sits on top of the tools you already use
- Lock you in: there is always a full export
Does your agency need a brain?
Five taps. You get an honest answer, and if a Brain is not for you, we say so.
Answer five quick questions
One tap each. The meter shows how much a Brain would change for your agency.
A rule of thumb from five answers, not an assessment. Nothing you tap is sent anywhere.Built with you, one step at a time.
The Brain is not a download. It is an engagement, run by the team that already runs Formule’s data, ads and AI agents.
Questions leaders ask first
No. It sits on top of the tools you already use and connects them, including Formule’s own CRM if you run on it. Your teams keep working where they work today.
We confirm that in the data audit, system by system. Anything with an API or a regular export can usually be connected. CRM records, WhatsApp and email conversations, portal enquiries and ad results are the usual starting points.
Each person only gets answers from data they could already see. Offices, franchisees and teams can be kept separate, and every question and action is logged.
There is no public price. Every Brain is scoped to your agency: after the briefing and the audit you get a written proposal before any build starts.
No. We do the connecting and the building. If you have IT or data people, we work with them from the first call.
The Brain is built for agencies, networks and franchises. Individual agents can start with Really on WhatsApp today.
By appointment only
Book a briefing. We look at your offices, your systems and the questions you can’t answer today, and tell you plainly whether a Brain is worth building for you.
For agencies, networks and franchises · No self-serve · Every Brain is scoped to your agency