One stack runs your agency. Our team runs it with you.
Really for every agent, the CRM that catches every lead, an AI marketing studio, Meta ads run by our team, lead routing with a WhatsApp welcome, onboarding and human support. One partner in place of eight tools and three freelancers.
Leads in at the top. Viewings, mandates and sales out at the bottom.
Leads
Eight tools and three freelancers, replaced by one stack.
Each part works on its own. Together they hand every lead from the ad to the agent to the signature, with our team running the parts you don't want to run.
Every lead in one pipeline, the second it lands.
Leads from Meta lead ads and the portals arrive in seconds, with their source. Your listings sync from your catalogue. The whole team works one pipeline.
- Leads from ads and portals land in seconds, source attached
- One pipeline with statuses the whole team shares
- Listings synced from your agency catalogue
New2
Contacted2
Viewing2
Offer1
From a scroll on Instagram to a signed mandate.
Follow one lead through the stack. Every step below is live today, and none of them waits for someone to check an inbox.
The ad is seen
Your listing runs as a Meta ad our team built, with a lead form in front of it. A buyer taps it on the sofa.
5.1M+ ad impressions served for agenciesThe lead lands in seconds
Name, phone, listing and source arrive in Formule while the buyer is still holding the phone.
295K+ ad clicks so farA WhatsApp welcome goes out
The lead gets a WhatsApp welcome, so the buyer hears from your agency tonight, not tomorrow.
Routed to the right agent
The lead goes straight to the agent who should have it, with the listing and the source. No shared inbox, no lead left for later.
Really drafts the follow-up
Chiara asks Really by voice note. It drafts the reply with the listing details, in the buyer's language. She reads it and sends it.
Would Saturday at 11:00 suit you for a visit? The terrace gets the sun all afternoon, and I can bring the floor plan.
Viewing booked
Saturday morning, Really puts Stefan at the top of Chiara's day, with the reason why.
Signed
Offer accepted, mandate signed. The whole history, from the first tap on the ad, sits in one place.
Example timeline. Names and times are fictional.
One branch sold 4 properties this year. A part-timer sold 3 of them, because he got to the leads first.
The one who answers first wins the client. The stack makes every agent that fast.of online property enquiries never got a human reply. The average first reply took 8 hours 17 minutes.
Source: Mike DelPrete, secret-shopper study, 2024 ↗average cost per lead at one agency branch over 4 months, with the ads run by our team.
€80K+ in Meta ads managed · 5.1M+ impressions · 295K+ clicksOne listing in. A week of marketing out.
Pick a listing and Formule makes the photos, videos, posts and page, in your brand, ready to post. Everything below was made from one sample listing.
Made with Formule’s marketing studio from one sample listing. The agency and agent are fictional.
Three questions. Your stack and your path.
Tell us your size and what you need most. We show you the modules that fit and the way to start, then bring it to your demo.
- Formule CRMOne pipeline for every lead, its source and its agentThe base
- Meta ads run by FormuleListing ads and lead forms, run by our teamMore leads
- AI marketing studioStaging, reels, designs and posts from listing photosMore leads
- Lead routing + WhatsApp welcomeEvery lead welcomed and sent to the right agentMore leads
- Really for every agentDrafts replies in the client's language, plans the dayFaster replies
- Onboarding and human supportWe move your data in and set your agents upAlways included
The full stack for your team, set up by our people, with our team running your Meta ads and reviewing them with you every month.
Real people set it up, and stay on it with you.
Most tools hand you a login and a help page. We bring a team that onboards you, runs your ads and answers when you write.
Onboarding by our team
We set up your agency, your lead sources and your ads with you. Each agent is set up by Really in one WhatsApp chat, in their own language.
Your data moved in
Listings, leads and contacts come over from where they live today. Nobody retypes a thing.
Support on WhatsApp
Your team writes to us on WhatsApp, the app they already have open all day.
A human behind the help chat
The help chat answers from our docs and hands you to a teammate when you need a person.
A monthly review of your ads
Every month we go through your ads with you: what brought leads, what it cost, what to change.
Counted from our own systems, not from a survey.
Live since May 2025, without a single zero month.
One listing in an agency's Meta ads, run by our team: 121 people raising their hand for a single property, each one for less than a coffee.
One branch sold 4 properties this year. A part-timer sold 3 of them, because he got to the leads first. The stack gets every agent there first.
Ad figures: Meta, lifetime, the accounts we run and can read, 25 October 2026. Platform figures from Formule on the same day. Real totals are higher.
Before you book the call.
Not on day one. We sync your listings from your current catalogue, and leads from your ads and portals land in Formule from the start. When you are ready to move everything, our team moves your data in for you.
It depends on the size of your team and how many lead sources you have. Agents set themselves up in one WhatsApp chat, in their own language. Our team handles your listings, lead sources and ads, and we agree the go-live date with you on the first call.
Our team. We build the listing ads and lead forms, run them on Facebook and Instagram, deliver every lead to the right agent and go through the results with you every month. You decide the budget.
It depends on your team size and the modules you pick, so we price it on the call and send it in writing. Agents can start free at app.formule.io, no credit card. Rather pay only on results? See the commission-only offer.
Your agency's data belongs to your agency. We use it to run your service and handle it under the GDPR. Bring your questions, or your DPO, to the call and we walk you through where it is stored and who can access it.
Really replies in your client's language: English, Italian, Spanish, French, German, Polish and more. Each agent is set up in their own language too.
They don't have to learn new software. Really lives on WhatsApp, where they already work: they send a voice note and get the reply drafted. Setup is one chat, and our team walks anyone through it who wants a hand.
Yes. Start with one branch or one team, look at the numbers, then roll out to the rest. For networks, Agency Brain connects every branch when you are ready.
Your agents sell. We run the rest with you.
Book a demo. We show you the whole stack on your own listings, and what it takes to switch it on for your team.