Really · for real estate agents

Your AI assistant that does everything.

Really answers your buyers in their language, turns a link into a listing, makes the reels and tells you who to call first. On WhatsApp, by voice or in the app. You sell. Really does the rest.

  • Free to start
  • No credit card
  • Speaks your clients’ language
  • 120+ agents use Formule
Prefer the web? Sign up at app.formule.io →

Example night. Names are fictional. Replies are drafted for you to send.

See it work

A link and a voice note. Four jobs done.

  • Listing drafted from a link
    Details and 18 photos imported
  • Reel made from the photos
    30 seconds, vertical, ready for Instagram
  • Matched to Sofia’s request
    From her enquiry on Monday
  • Reply drafted for Sofia
    In her language, ready to send
A day with Really

From first coffee to last message, handled.

A normal Tuesday for an agent who works with Really. Every card is something Really does today, on WhatsApp, by voice or in the app.

First coffee. One question, and the day has an order.
Plans your day≈ 20 min saved

Your day, planned before the first call

Who should I call today?
Start with these three:
88Lukasviewed twice, ready to offer
81Priyaasked about gardens yesterday
74Anaquiet for 6 days
Driving between viewings. Hands on the wheel, Really on WhatsApp.
Works from voice notes≈ 10 min saved

A voice note becomes clean notes

▶0:14
Saved to Priya: garden, up to €480k, schools nearby. Two of your listings fit. Want the details?
A portal enquiry lands in Polish. You don’t speak Polish. Really does.
Speaks their language≈ 15 min saved

A Polish enquiry, answered in Polish

New enquiry from Kasia, in Polish: “Czy mieszkanie jest nadal dostępne?”
Drafted by Really · Polish
Dzień dobry! Tak, mieszkanie jest nadal dostępne: 2 sypialnie, balkon, 68 m². Czy sobota pasuje na oglądanie?
Lunch. A new instruction, and no time to type it up.
Link to listing≈ 45 min saved

A new listing from one link

https://yourportal.com/listing/2-bed-garden
2-bed with gardenDraft listing ready · 14 photos imported
The owner wants to see it promoted. You are at another viewing.
Makes the marketing≈ 40 min saved

The reel and the staging, done

Make a reel and stage the empty bedroom
Reel · 0:30
Staged
Done. Both ready to post.
Dinner. A buyer asks about parking. You reply in one tap.
Drafts every reply≈ 10 min saved

Answered from the dinner table

Tom asked: is parking included?
Drafted by Really · English
Hi Tom, yes: one covered space is included, plus a storage room. Want to see it on Thursday?
Sent 👍
On the sofa. A buyer’s wishlist in one line.
Finds the right listing≈ 15 min saved

The right listing for Elena

Anything for Elena? 3 bed, under €400k, near schools
3/3Oak Lane 3-bed€389k · school 400 m
2/3Mill Road 3-bed€365k · school 2 km
You are asleep. A buyer in another time zone isn’t.
Works while you sleep≈ 15 min saved

Covered while you sleep

Javier wrote about the terrace, in Spanish. Your reply is ready for the morning:
Drafted by Really · Spanish
Hola Javier, sí: la terraza da al sur y tiene 18 m². ¿Te va bien una visita el sábado?
Time back today2h 50m

One example day, eight jobs Really took off your plate. Over a five-day week that is about 14 hours, or a whole evening, every evening.

Live today

What Really does, today

No roadmap promises. Everything below works right now, on WhatsApp and in the Formule app.

Live today

Drafts every reply

A buyer writes at 11pm in Spanish. Really drafts the answer in Spanish, with the details from the listing, ready for you to send.

Live today

Turns a link into a listing

Paste a listing link from any portal or agency site. Really imports the details and photos and prepares the draft listing.

Live today

Makes the marketing

Virtual staging, cleaner photos and short videos from the pictures you already have, using your AI credits.

Live today

Plans your day

Ask “who should I call today?” and get a short list with the reason for each name: who waited, who went quiet, who is hot.

Live today

Finds the right listing

Tell Really what a buyer wants, or point it at a lead. It goes through your own listings and tells you which ones fit, and why.

Live today

Works from a voice note

Between viewings, just talk. Send Really a voice note on WhatsApp, or talk to it hands-free in the app.

AI marketing studio

One listing in. A week of marketing out.

Pick a listing and Formule makes the photos, videos, posts and page, in your brand, ready to post. Everything below was made from one sample listing.

app.formule.io / Marketing
Photo studio · Stage, renovate, relight
✓ Made by Formule
The listing photo as it wasThe same photo after virtual staging
⇆
BeforeVirtual staging
Day to duskBlue skyDeclutterFreshly paintedKitchen upgradeSpa bathroomGarden makeoverAdd a poolSeason change

Made with Formule’s marketing studio from one sample listing. The agency and agent are fictional.

Live voice demo

Don’t take our word for it.
Put Really to the test.

Play your toughest client: the seller who wants twenty per cent over market, the buyer messaging at eleven at night, the foreign buyer in another language. Really answers out loud, in your language.

Two minutes, no sign-up. Just allow your microphone.

Your numbers

How much time will Really give you back?

Move the sliders to match your week. We do the maths.

25
5150
4
020
2h
30 min6 h
Estimated time back
7.7hours a week
75replies drafted for you a week
11free evenings a month
RepliesListings and marketingAdmin

Estimate, not a promise. We assume 3 replies per enquiry with 3 minutes saved on each, 1 hour saved per new listing (typing it up, photos, a reel) and 30% of your admin time. An evening is 3 hours.

Why agents switch

Half the enquiries go unanswered. Half the buyers hire whoever answers first.

Speed is the job now. Really makes you the first to answer, in the buyer’s language, even at midnight.

47%

of online property enquiries never got a human reply. The average first reply took 8 hours and 17 minutes.

Source: Mike DelPrete, secret-shopper study, 2024 ↗
47%

of buyers hired the first agent they contacted. Whoever answers first usually wins the client.

Source: Zillow, agent research, 2025 ↗
3 of 4

sales in one branch this year came from a part-timer. He didn’t have more leads. He got to them first.

Source: A Formule agency, 2026
Free to start on WhatsApp. No credit card.
Questions

What agents ask before they start.

Still wondering? Ask Really itself. It answers on WhatsApp in your language.

Ask Really a question →

Yes. It is free to start and there is no credit card. Say hi on WhatsApp or sign up at app.formule.io. Marketing extras like virtual staging and reels use AI credits.

Really replies in your client’s language: English, Italian, Spanish, French, German, Polish and more. You can write or talk to it in yours.

No. Really comes with Formule, so your leads, listings and conversations live in one place from day one. There is nothing to install or connect before you start.

Really drafts the replies and you send them, from you. Your clients keep talking to you. You just answer faster, in their language, at any hour.

It drafts replies with the listing details, turns a listing link into a draft listing with photos, makes staged photos and short reels, tells you who to call today, finds listings that fit a buyer and works from your voice notes. The same Really is in the app and on a voice call.

Your leads, listings and conversations stay in your own Formule account. Our privacy policy explains how we handle them.

Send “Hi” to Really on WhatsApp (+1 786 982 0633). It sets you up in one chat, in your language. Prefer a browser? Sign up at app.formule.io.

Yes. For agencies, Formule adds the full stack: the CRM for the whole team, Really for every agent, lead routing to the right agent and Meta ads run by our team. See Formule for agencies →

Start tonight

Say hi. Really takes it from there.

One message on WhatsApp. Really sets you up in your language, then starts drafting replies, building listings and planning your day.

Say hi to Really on WhatsApp →+1 786 982 0633
  • Free to start
  • No credit card
  • Speaks your clients’ language
  • 120+ agents use Formule
Formule
Supported by programs atElevenLabsGoogle for StartupsNVIDIA InceptionH-FARMand others
Ask AI about Formule

© 2026 Formule

Formule
Supported by programs atElevenLabsGoogle for StartupsNVIDIA InceptionH-FARMand others
Ask AI about Formule

© 2026 Formule

Formule
Supported by programs atElevenLabsGoogle for StartupsNVIDIA InceptionH-FARMand others
Ask AI about Formule

© 2026 Formule