Live on WhatsApp, by voice and in the app

The CRM records the work.
Really does it.

The CRM records the work.
Really does it.

The CRM records the work.
Really does it.

Really is the AI sales agent for estate agents. Send it a listing link, a lead or a voice note on WhatsApp: it drafts the listing, the reply and the reel, and tells you who to call today. In your language, with nothing to install.

Free to start · No credit card · English, Italiano, Español, Français, Deutsch, Polski

See it work

A link and a voice note. Four jobs done.

  • Listing drafted from a link
    Details and 18 photos imported
  • Reel made from the photos
    30 seconds, vertical, ready for Instagram
  • Matched to Sofia’s request
    From her enquiry on Monday
  • Reply drafted for Sofia
    In her language, ready to send

Live today

What Really does, today

No roadmap promises. Everything below works right now, on WhatsApp and in the Formule app.

Live today

Drafts every reply

A buyer writes at 11pm in Spanish. Really drafts the answer in Spanish, with the details from the listing, ready for you to send.

Live today

Turns a link into a listing

Paste a listing link from any portal or agency site. Really imports the details and photos and prepares the draft listing.

Live today

Makes the marketing

Virtual staging, cleaner photos and short videos from the pictures you already have, using your AI credits.

Live today

Plans your day

Ask “who should I call today?” and get a short list with the reason for each name: who waited, who went quiet, who is hot.

Live today

Finds the right listing

Tell Really what a buyer wants, or point it at a lead. It goes through your own listings and tells you which ones fit, and why.

Live today

Works from a voice note

Between viewings, just talk. Send Really a voice note on WhatsApp, or talk to it hands-free in the app.

Watch the film

€4.2M+

in property sold through Formule

€5bn+

in property listings on Formule

€80K+

in Meta ads run by Formule: 4,000+ leads

Live voice demo

Don’t take our word for it.
Put Really to the test.

Play your toughest client: the seller who wants twenty per cent over market, the buyer messaging at eleven at night, the foreign buyer in another language. Really answers out loud, in your language.

Two minutes, no sign-up. Just allow your microphone.

Start in one minute

Say hi to Really.
It takes it from there.

  1. 1
    Message Really on WhatsApp
    No app to install. Write in English, Italian, Spanish, French, German or Polish.
  2. 2
    It sets you up in the chat
    Your name, your agency and your email. That’s your free account.
  3. 3
    Send it your first listing link
    Really drafts the listing and gets to work on your leads.
On your computer?
Scan with your phone’s camera to open WhatsApp with Really.

FAQ

Frequently Asked Questions

What agents and branch managers ask before they start.

What is Formule?

Formule is the platform underneath Really. Leads from Meta ads, WhatsApp and property portals land in one pipeline, listings turn into pages and marketing content, and Really does the follow-up work across all of it.

What is Really?

Really is Formule’s AI sales agent for estate agents. It drafts the replies to your enquiries, prepares listings from a link, makes property photos and videos, and tells you who to call each day. It works on WhatsApp, by voice and in the Formule app, in English, Italian, Spanish, French, German and Polish.

How do I start with Really on WhatsApp?

Tap “Chat with Really on WhatsApp” and send a message. Really sets you up right there in the chat, in your language, and you can send it your first listing link straight away. You can also start free on the web at app.formule.io.

Can I talk to Really by voice?

Yes. Try the live voice demo on formule.io/really, or talk to Really hands-free in the Formule app. On WhatsApp you can also send it voice notes.

Who is Formule for?

Agencies and independent agents. Branch managers get a live view of every lead and every agent. Agents get one place to follow up, share properties and log activity, without spreadsheets or WhatsApp groups.

Does Formule work for rentals and commercial property?

Yes. Listings can be for sale or for rent, and property types cover residential and commercial, so sales and lettings teams work in the same pipeline.

Do I need technical skills to use Formule?

No. If you can use WhatsApp, you can use Formule. Setup takes minutes, and we help you connect your channels.

Can I use my agency's branding?

Yes. Listing pages and marketing material carry your agency's look and your agent profile.

Does Formule work on mobile?

Yes. Formule works in the browser on desktop, tablet and phone.

How much does Formule cost?

You can start free, with no credit card required. Plans for agents and agencies are at pricing.formule.io.

Questions? Email us at [email protected]

FAQ

Frequently Asked Questions

What agents and branch managers ask before they start.

What is Formule?

Formule is the platform underneath Really. Leads from Meta ads, WhatsApp and property portals land in one pipeline, listings turn into pages and marketing content, and Really does the follow-up work across all of it.

What is Really?

Really is Formule’s AI sales agent for estate agents. It drafts the replies to your enquiries, prepares listings from a link, makes property photos and videos, and tells you who to call each day. It works on WhatsApp, by voice and in the Formule app, in English, Italian, Spanish, French, German and Polish.

How do I start with Really on WhatsApp?

Tap “Chat with Really on WhatsApp” and send a message. Really sets you up right there in the chat, in your language, and you can send it your first listing link straight away. You can also start free on the web at app.formule.io.

Can I talk to Really by voice?

Yes. Try the live voice demo on formule.io/really, or talk to Really hands-free in the Formule app. On WhatsApp you can also send it voice notes.

Who is Formule for?

Agencies and independent agents. Branch managers get a live view of every lead and every agent. Agents get one place to follow up, share properties and log activity, without spreadsheets or WhatsApp groups.

Does Formule work for rentals and commercial property?

Yes. Listings can be for sale or for rent, and property types cover residential and commercial, so sales and lettings teams work in the same pipeline.

Do I need technical skills to use Formule?

No. If you can use WhatsApp, you can use Formule. Setup takes minutes, and we help you connect your channels.

Can I use my agency's branding?

Yes. Listing pages and marketing material carry your agency's look and your agent profile.

Does Formule work on mobile?

Yes. Formule works in the browser on desktop, tablet and phone.

How much does Formule cost?

You can start free, with no credit card required. Plans for agents and agencies are at pricing.formule.io.

Questions? Email us at [email protected]

FAQ

Frequently Asked Questions

What agents and branch managers ask before they start.

What is Formule?

What is Really?

How do I start with Really on WhatsApp?

Can I talk to Really by voice?

Who is Formule for?

Does Formule work for rentals and commercial property?

Do I need technical skills to use Formule?

Can I use my agency's branding?

Does Formule work on mobile?

How much does Formule cost?

Questions? Email us at [email protected]

Formule
Supported by programs atElevenLabsGoogle for StartupsNVIDIA InceptionH-FARMand others
Ask AI about Formule

© 2026 Formule

Formule
Supported by programs atElevenLabsGoogle for StartupsNVIDIA InceptionH-FARMand others
Ask AI about Formule

© 2026 Formule

Formule
Supported by programs atElevenLabsGoogle for StartupsNVIDIA InceptionH-FARMand others
Ask AI about Formule

© 2026 Formule